March 8 is International Women’s Day. This year’s theme is, “Equal Access to education, training and science & technology: Pathway to decent work for women”; over 100 countries all over the world celebrated on this day the various contributions and achievements of women.
The mission and vision of World Fair Trade Organization Asia (WFTO Asia) is to uplift the conditions of thousands of grassroots producers and workers in the poorest of Asian countries in which majority are composed of women. The WOMEN EMPOWERING WOMEN IN FAIR TRADE event is a celebration of the achievements and contributions of women in Fair Trade and in their respective communities. It showcased women in Fair Trade as leaders and change makers, highlighting the experiences of these women in helping other women that created a cycle of empowerment.
Ramona Ramos, Executive Director of WFTO Asia says, “At present, we have more than 90 member organizations and communities in 14 Asian countries, majority are women and women led, who supports women in creating sustainable livelihood solutions for her and her family.”
Simultaneously, WFTO Asia pre-launched its new regional consumer brand & logo with the tagline, “Shopping with a Conscience.” In connection, WFTO Asia will introduce its 2011 consumer campaign called “100% Guilt Free Shopper.”
The campaign aims to inform everyone, especially the consumers, what Fair Trade is and the 10 principles it represents. It aims to empower the consumers that by switching to Fair Trade by either buying (certified WFTO Asia Fair Trade products and/or the organization’s advocacy merchandise) or supporting the organization (Sponsoring/Donating/Fundraising, becoming a volunteer intern, and or participating in the organization’s events), they have the power to eradicate poverty, stop child and forced labor, advocate for gender equality, support sustainability and capacity building, safeguard the environment, promote equality in trade, and open opportunities for health and education.
“This campaign targets 1,000,000 switchers by the end of the year. 1,000,000 people in Asia who realized that thoughtless buying isn’t enough. 1,000,000 people who believes that they can use the power of their purchase to change the lives of millions of disadvantaged communities all over the world,” says Toni Zuniga, Business Development and Brand Officer of WFTO Asia
The ‘100% Guilt Free Shopper’ campaign will officially begin on April with the launch of WFTO Asia’s Regional 100% Guilt Free Shopping Ambassadors. These people will follow the footsteps of WFTO’s Global Ambassador Emma Watson in promoting WFTO and Fair Trade.