World Fair Trade Day is a worldwide celebration of Fair Trade which has been supported for the past few years by thousands of citizens, Fair Trade Organizations, social and environmental movements, local authorities, national governments, multilateral institutions, producers and consumers all around the planet. Last year, more than 52 countries took part in this global call for change. This year, more than 73 countries in 5 regions are expected to participate. In the Philippines, WFTO Asia will be celebrating the World Fair Trade Day in Shangri La Plaza Mall Grand Atrium from May 13 to 15. There will be a photo exhibit, a mini expo of certified Fair Trade products from all over Asia, and booths where people can sign up to become a volunteer and/or a sponsor. In line with the organization’s regional consumer brand & logo with the tagline, “Shopping with a Conscience,” WFTO Asia will launch its consumer campaign ‘100% Guilt Free Shopper’ on May 14. The campaign aims to inform everyon...
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